The makers of Zantac developed a new product to target heavy antacid users. The challenge was to communicate a dual product benefit while leveraging the equity of the Zantac brand.
The makers of Zantac developed a new product to target heavy antacid users. The challenge was to communicate a dual product benefit while leveraging the equity of the Zantac brand.
We evolved the Zantac blue to a fresher palette creating a strong backdrop for the new identity. The efficacious arrow icon communicates the dual action of the product.
We evolved the Zantac blue to a fresher palette creating a strong backdrop for the new identity. The efficacious arrow icon communicates the dual action of the product.
