About Us

Principal | Creative Director

A creative mind with an entrepreneurial spirit, Jeff Zack began his artistic journey at the renowned Pratt Institute in NYC. Founding Zack Group in 2002, Jeff forged ahead with his strategic overview and principals of design after over 20 years in leading global NYC branding firms. With a strong belief that design is the tool for solving any marketing challenge, he leads the team in producing award-winning design and enjoys counseling clients on thinking big picture and considering long-term design implications. Jeff lectures at F.I.T. in NYC and has served on the Board of Directors of the Package Design Council. He lives in Westchester and is married with two kids finding their own way in this wacky branded world.

Principal | Creative Director

A creative mind with an entrepreneurial spirit, Jeff Zack began his artistic journey at the renowned Pratt Institute in NYC. Founding Zack Group in 2002, Jeff forged ahead with his strategic overview and principals of design after over 20 years in leading global NYC branding firms. With a strong belief that design is the tool for solving any marketing challenge, he leads the team in producing award-winning design and enjoys counseling clients on thinking big picture and considering long-term design implications. Jeff lectures at F.I.T. in NYC and has served on the Board of Directors of the Package Design Council. He lives in Westchester and is married with two kids finding their own way in this wacky branded world..

Principal | Creative Director

A creative mind with an entrepreneurial spirit, Jeff Zack began his artistic journey at the renowned Pratt Institute in NYC. Founding Zack Group in 2002, Jeff forged ahead with his strategic overview and principals of design after over 20 years in leading global NYC branding firms. With a strong belief that design is the tool for solving any marketing challenge, he leads the team in producing award-winning design and enjoys counseling clients on thinking big picture and considering long-term design implications. Jeff lectures at F.I.T. in NYC and has served on the Board of Directors of the Package Design Council. He lives in Westchester and is married with two kids finding their own way in this wacky branded world.

Principal | Creative Director

A creative mind with an entrepreneurial spirit, Jeff Zack began his artistic journey at the renowned Pratt Institute in NYC. Founding Zack Group in 2002, Jeff forged ahead with his strategic overview and principals of design after over 20 years in leading global NYC branding firms. With a strong belief that design is the tool for solving any marketing challenge, he leads the team in producing award-winning design and enjoys counseling clients on thinking big picture and considering long-term design implications. Jeff lectures at F.I.T. in NYC and has served on the Board of Directors of the Package Design Council. He lives in Westchester and is married with two kids finding their own way in this wacky branded world.

clients past and present