With digestive sensitivity on the rise, there was an opportunity to create the ProNourish brand. Our first objective was to establish a look and brand mark prominent enough for ProNourish to have a bold presence in the market. This was accomplished by using a vibrant green brand color and creating a highly recognizable bulls-eye architecture.

With digestive sensitivity on the rise, there was an opportunity to create the ProNourish brand. Our first objective was to establish a look and brand mark prominent enough for ProNourish to have a bold presence in the market. This was accomplished by using a vibrant green brand color and creating a highly recognizable bulls-eye architecture.

As a science based product, it was also important for the design to find a nice balance between clinical and consumer friendly. The well-organized product benefits help the consumer to easily appreciate the merits of the brand.

As a science based product, it was also important for the design to find a nice balance between clinical and consumer friendly. The well-organized product benefits help the consumer to easily appreciate the merits of the brand.