The iconic ‘Opa’ character was updated to a more appealing and endearing persona. The brand identity was elevated to a retro/contemporary stylization, establishing credibility and impact on the shelf.
The iconic ‘Opa’ character was updated to a more appealing and endearing persona. The brand identity was elevated to a retro/contemporary stylization, establishing credibility and impact on the shelf.
The design strategy focused on maintaining much of the regional heritage and equities, while seizing on the opportunity to contemporize and rationalize the brand’s presence and product architecture.
The design strategy focused on maintaining much of the regional heritage and equities, while seizing on the opportunity to contemporize and rationalize the brand’s presence and product architecture.
