MediNatura, a homeopathic supplement marketer — and makers of the arnica-based T-Relief brand, wanted to introduce the benefits of CBD to its consumers. We worked closely on an extensive review of the myriad of CBD products flooding the market, and a specific audit of the T-Relief competitive segment. It was clear that this premium priced offering needed significant design attention to gain consumer preference.

MediNatura, a homeopathic supplement marketer — and makers of the arnica-based T-Relief brand, wanted to introduce the benefits of CBD to its consumers. We worked closely on an extensive review of the myriad of CBD products flooding the market, and a specific audit of the T-Relief competitive segment. It was clear that this premium priced offering needed significant design attention to gain consumer preference.

Naming Architecture – The T-Relief Brand combines 13 pharmaceutical-grade plant-based ingredients to create pure and potent pain relief. This new T-Relief offering adds CBD from full-spectrum hemp oil. A decision was taken to focus on the depth of the ingredient deck to create a differentiated positioning for the T-Relief line, naming the formula CBD+13.

Naming Architecture – The T-Relief Brand combines 13 pharmaceutical-grade plant-based ingredients to create pure and potent pain relief. This new T-Relief offering adds CBD from full-spectrum hemp oil. A decision was taken to focus on the depth of the ingredient deck to create a differentiated positioning for the T-Relief line, naming the formula CBD+13.