When Gerber asked for a major rebranding of their former Gerber Graduates line of products, we knew they weren’t taking baby steps. In removing the “Graduates” name, Zack Group was challenged with how to segment among the various product types.

When Gerber asked for a major rebranding of their former Gerber Graduates line of products, we knew they weren’t taking baby steps. In removing the “Graduates” name, Zack Group was challenged with how to segment among the various product types.

Evolving the Gerber Graduates line to a stand-alone toddler brand required a clean, fresh and natural approach, while building off the equity of the brand’s recognizable yellow color. Our solution: a shift of focus to product type and the use of high-end professional food photography.

Evolving the Gerber Graduates line to a stand-alone toddler brand required a clean, fresh and natural approach, while building off the equity of the brand’s recognizable yellow color. Our solution: a shift of focus to product type and the use of high-end professional food photography.

brand     family

The Gerber logo remained prominent on the pack. Segmentation was reinforced by unique product presentation and colorful logo identities.

The Gerber logo remained prominent on the pack. Segmentation was reinforced by unique product presentation and colorful logo identities.

Club pack architectures were developed for various segments boosting impact at retail. Zack Group continues to develop designs for Gerber maintaining a solid relationship lasting over 10 years.

Club pack architectures were developed for various segments boosting impact at retail. Zack Group continues to develop designs for Gerber maintaining a solid relationship lasting over 10 years.