Already established in Australia as a natural pet food brand, Balanced Life embarked upon an effort to reposition and create a new impactful design for the brand introduction into the US market.

This challenge led to a new US design, featuring a completely new global brand identity, with an emphasis on “Made In Australia” and Air Dried Raw Ingredients”.

Already established in Australia as a natural pet food brand, Balanced Life embarked upon an effort to reposition and create a new impactful design for the brand introduction into the US market.

This challenge led to a new US design, featuring a completely new global brand identity, with an emphasis on “Made In Australia” and Air Dried Raw Ingredients”.

G’Day back at you!

The new US brand design proved to be a huge hit with the Staughton family – owners of the brand and the family farm. With a few adaptations for Australian consumers, the brand has been introduced into its home country.

Authentic Brand Truths

The Balanced Life brand story is now supported by three critical pillars:
Clean & Green Ingredients • Doing Good • Lovingly Crafted

G’Day back at you!

The new US brand design proved to be a huge hit with the Staughton family – owners of the brand and the family farm. With a few adaptations for Australian consumers, the brand has been introduced into its home country.

Authentic Brand Truths

The Balanced Life brand story is now supported by three critical pillars:
Clean & Green Ingredients • Doing Good • Lovingly Crafted

Ingredients & Art From Pure Sources

We wanted the packaging to clearly reflect authenticity, connection to the land, and naturally Australian. The design utilizes aboriginal patterns created for us by the Balgo Community in Western Australia. These hand-painted patterns reflect the carefully crafted recipes of the pet food.

Ingredients & Art From Pure Sources

We wanted the packaging to clearly reflect authenticity, connection to the land, and naturally Australian. The design utilizes aboriginal patterns created for us by the Balgo Community in Western Australia. These hand-painted patterns reflect the carefully crafted recipes of the pet food.

A Growing Family

The Staughton Family Farm harnesses goodness from the land of natural wonders and wide-open spaces. We are extending their brand to new Recipes, Treats, and Chews as Balanced Life continues its global expansion.

 

A Growing Family

The Staughton Family Farm harnesses goodness from the land of natural wonders and wide-open spaces. We are extending their brand to new Recipes, Treats, and Chews as Balanced Life continues its global expansion.

 

Great Mates!

Our relationship with all aspects of the Balanced Life brand continues – with a new US website design, global collateral systems, trade show graphics, promotional materials – all directed by a comprehensive brand guideline document and online asset database.

Great Mates!

Our relationship with all aspects of the Balanced Life brand continues – with a new US website design, global collateral systems, trade show graphics, promotional materials – all directed by a comprehensive brand guideline document and online asset database.