As a leading global company in fruit processing, it’s only natural that when Andros decided to re-launch their Old Virginia brand of Apple Sauces and Apple Butters, they wanted to make a splash. The challenge: evolve Old Virginia’s natural heritage in a way relevant to today’s market. Enhance logo and brand design to reflect the uncompromising quality of the brand. Create real “Gotta have it” shelf impact.
As a leading global company in fruit processing, it’s only natural that when Andros decided to re-launch their Old Virginia brand of Apple Sauces and Apple Butters, they wanted to make a splash. The challenge: evolve Old Virginia’s natural heritage in a way relevant to today’s market. Enhance logo and brand design to reflect the uncompromising quality of the brand. Create real “Gotta have it” shelf impact.
We were on it – conducting several store audits to fully understand the opportunity within the competitive landscape. Next, we identified strategies to bring new life to the Old Virginia brand. Finally, it was time to explore and create. What we came up with was a breadth of fresh design options, ranging from nostalgia, to heritage, to a ‘surprise and delight’ contemporary approach.
We were on it – conducting several store audits to fully understand the opportunity within the competitive landscape. Next, we identified strategies to bring new life to the Old Virginia brand. Finally, it was time to explore and create. What we came up with was a breadth of fresh design options, ranging from nostalgia, to heritage, to a ‘surprise and delight’ contemporary approach.
The winner? A clean and simple design with hand-crafted illustration and a standout cap to reinforce the homemade heritage of the brand. Effectively differentiating the varieties of Apple Sauces and Apple Butters, this deceptively simple ‘quaint farm stand’ design creates a powerful impact and holistic brand block at shelf.
The winner? A clean and simple design with hand-crafted illustration and a standout cap to reinforce the homemade heritage of the brand. Effectively differentiating the varieties of Apple Sauces and Apple Butters, this deceptively simple ‘quaint farm stand’ design creates a powerful impact and holistic brand block at shelf.
Enhancing the farm market fresh positioning, we continued to expand the Old Virginia line to other products including dessert cups and value packs. In addition, banners, trade show materials and other touch-point visuals were developed to fully express the brand.
Enhancing the farm market fresh positioning, we continued to expand the Old Virginia line to other products including dessert cups and value packs. In addition, banners, trade show materials and other touch-point visuals were developed to fully express the brand.
