Bottled water. A booming, multi-billion dollar market but over 8000 tons of plastic gets wasted from the nearly 200 competitive bottled water brands every year. What a waste. The majority of bottles are not bio-degradable. Green 2-0 changes this.
Bottled water. A booming, multi-billion dollar market but over 8000 tons of plastic gets wasted from the nearly 200 competitive bottled water brands every year. What a waste. The majority of bottles are not bio-degradable. Green 2-0 changes this.
Our job was to develop a brand identity for a new brand of bottled water that spoke to environmental and health conscious consumers. This quality, high PH water was to be sold in 100% biodegradable bottles, and have full transparency of source, location, and treatment. The name had to be proprietary, “catchy” and convey premium.
Our job was to develop a brand identity for a new brand of bottled water that spoke to environmental and health conscious consumers. This quality, high PH water was to be sold in 100% biodegradable bottles, and have full transparency of source, location, and treatment. The name had to be proprietary, “catchy” and convey premium.
We saw 4 strategic areas of opportunity then set out to execute against them. The result was a range of unique shelf sets designed to insure bold presence at retail with clearly identifiable product benefits. Clean design and minimal graphics reinforced the purity and transparency message. A bold green wave graphic designed for rhythm across SKU’s created a focal point at shelf, and served to house the all important “Natural Alkaline” message.
We saw 4 strategic areas of opportunity then set out to execute against them. The result was a range of unique shelf sets designed to insure bold presence at retail with clearly identifiable product benefits. Clean design and minimal graphics reinforced the purity and transparency message. A bold green wave graphic designed for rhythm across SKU’s created a focal point at shelf, and served to house the all important “Natural Alkaline” message.
