With trends in snacking moving towards healthier, better-for-you options, Herr’s introduced the new Go Lite! Brand. (Not a Herr’s branded product.) Herr’s wanted to empower women 25-54 who wanted to stay fit and snack smarter. Which brings us to brand character: Smart, fun loving, colorful, balanced. We developed a variety of design options, ranging from traditional, to emotional, to humorous and prepared them as individual concept groups to address objectives.
With trends in snacking moving towards healthier, better-for-you options, Herr’s introduced the new Go Lite! Brand. (Not a Herr’s branded product.) Herr’s wanted to empower women 25-54 who wanted to stay fit and snack smarter. Which brings us to brand character: Smart, fun loving, colorful, balanced. We developed a variety of design options, ranging from traditional, to emotional, to humorous and prepared them as individual concept groups to address objectives.
The clean, fresh lifestyle concept featured proprietary illustration that reinforced their new brand position. It even carried the theme to the back panel with a playful, hand-rendered type design.
And let’s not forget shelf impact! Finalization included hypothetical standout shelf sets, and line extension planning to gauge package impact in stores with bright and flavorful colors.
The clean, fresh lifestyle concept featured proprietary illustration that reinforced their new brand position. It even carried the theme to the back panel with a playful, hand-rendered type design.
And let’s not forget shelf impact! Finalization included hypothetical standout shelf sets, and line extension planning to gauge package impact in stores with bright and flavorful colors.
