Like many successful heritage brands with a wide variety of product types, Duncan Hines needed to reevaluate their product line. The packaging was dated and the line had become fragmented.
Like many successful heritage brands with a wide variety of product types, Duncan Hines needed to reevaluate their product line. The packaging was dated and the line had become fragmented.
The goal was to create a solid branding system to differentiate among 3 different product segments & price points – Classic, Signature and Decadent.
The goal was to create a solid branding system to differentiate among 3 different product segments & price points – Classic, Signature and Decadent.
The result significantly transformed the line allowing for clear product segmentation within a family look. This assists consumers in the shopping experience and improved shelf impact at retail, perhaps ‘the icing on the cake!’
The result significantly transformed the line allowing for clear product segmentation within a family look. This assists consumers in the shopping experience and improved shelf impact at retail, perhaps ‘the icing on the cake!’
