Carman Campbell, a busy mom and inventor, came to Zack Group with a breakthrough new diaper rash product that she was working hard to get into the market. Her problem was that she had a brand identity and package design that was not telling the story of her breakthrough patented applicator and organic-based cream.
Carman Campbell, a busy mom and inventor, came to Zack Group with a breakthrough new diaper rash product that she was working hard to get into the market. Her problem was that she had a brand identity and package design that was not telling the story of her breakthrough patented applicator and organic-based cream.
For busy parents with squirmy babies, Swabbies is the first pre-filled sanitary solution to applying diaper rash cream. The swab applicator is great for on-the-go or for just a fast and mess free application.
Working with the Swabbies team, we created a wide range of new brand identities and package design options that could quickly communicate the unique benefits – one–hand application, no mess, organic effectiveness.
For busy parents with squirmy babies, Swabbies is the first pre-filled sanitary solution to applying diaper rash cream. The swab applicator is great for on-the-go or for just a fast and mess free application.
Working with the Swabbies team, we created a wide range of new brand identities and package design options that could quickly communicate the unique benefits – one–hand application, no mess, organic effectiveness.
Quick & Easy!
Getting out the word to mobile parents was critical – and we set about creating extractable brand graphics that helped grab attention online, at the store, and at trade shows and selling events.
Quick & Easy!
Getting out the word to mobile parents was critical – and we set about creating extractable brand graphics that helped grab attention online, at the store, and at trade shows and selling events.
