Mom of 3 boys.
80’s music lover.
Principal | Creative Director
A creative mind with an entrepreneurial spirit, Jeff Zack began his artistic journey at the renowned Pratt Institute in NYC. Founding Zack Group in 2002, Jeff forged ahead with his strategic overview and principals of design after over 20 years in leading global NYC branding firms. With a strong belief that design is the tool for solving any marketing challenge, he leads the team in producing award-winning design and enjoys counseling clients on thinking big picture and considering long-term design implications. Jeff lectures at F.I.T. in NYC and has served on the Board of Directors of the Package Design Council. He lives in Westchester and is married with two kids finding their own way in this wacky branded world.
VP, Managing Director
After graduating with a BA in Communication & Theatre from Miami University in Oxford, Ohio, Dave surprisingly spent a number of years as a wine professional. Turns out, being able to clearly explain the compelling differences between ten Chardonnays is a great primer for understanding branding. He now has 25 years of experience managing large-scale branding projects at a number of notable branding firms - Interbrand, Futurebrand, Sterling, and Anthem Worldwide. Dave has a passion for both the art & science of branding – with deep experience in brand & design strategy, as well as stewarding brands into the marketplace. Still an avid wine educator (with seminars at both NYU and Columbia), Dave has been a Tenor 2 in a NYC community chorus for twenty seasons – with 18 appearances at Carnegie Hall. Practice!
what people are saying about us...
I have worked with Zack Group for the past 5 years. For every assignment they offered us options that pushed beyond our original expectations, yet always provided us a solution to the brief that was easy to approve. Creatively, technically and personally, this group is a pleasure to work with. On-time, on-budget, on-strategy, with high quality creative thinking... all with a smile. I highly recommend this outstanding group of talent.
Unbeliveable job by your team! You continue to amaze me with your creative depth... you have over-delivered on every project we have given you!
Our experience with Zack Group can best be stated as 'totally satisfied' as they are talented, highly creative, exceptional people to work with. They methodically evolved the design stages in their process while guiding us to find the way to our desired outcome through collaborative iterations and discussion.
clients past and present