Mom of 3 boys.
80’s music lover.
Principal | Creative Director
A creative mind with an entrepreneurial spirit, Jeff Zack began his artistic journey at the renowned Pratt Institute in NYC. Founding Zack Group in 2002, Jeff forged ahead with his strategic overview and principals of design after over 20 years in leading global NYC branding firms. With a strong belief that design is the tool for solving any marketing challenge, he leads the team in producing award-winning design and enjoys counseling clients on thinking big picture and considering long-term design implications. Jeff lectures at F.I.T. in NYC and has served on the Board of Directors of the Package Design Council. He lives in Westchester and is married with two kids finding their own way in this wacky branded world.
VP Managing Director
Knowing early on that his heart was in marketing communications, Steven Wright graduated with a Bachelor of Arts in Telecommunications from Michigan State University. Starting in Advertising in Media Planning with a penchant for encouragement and leadership, he moved into Account Management honing the critical skills of brand strategy. For the next 25 years Steven focused his sights on the world of product branding working at a number of notable domestic and international branding firms. Since 2007, he has been found at Zack Group working as the steward of brand architecture while speaking at industry functions and as a guest lecturer at F.I.T. Steven is married, is a baseball fan and enjoys reading a combination of fictions and biographies.
what people are saying about us...
I have worked with Zack Group for the past 5 years. For every assignment they offered us options that pushed beyond our original expectations, yet always provided us a solution to the brief that was easy to approve. Creatively, technically and personally, this group is a pleasure to work with. On-time, on-budget, on-strategy, with high quality creative thinking... all with a smile. I highly recommend this outstanding group of talent.
Unbeliveable job by your team! You continue to amaze me with your creative depth... you have over-delivered on every project we have given you!
Our experience with Zack Group can best be stated as 'totally satisfied' as they are talented, highly creative, exceptional people to work with. They methodically evolved the design stages in their process while guiding us to find the way to our desired outcome through collaborative iterations and discussion.
clients past and present